Last weekend I had the pleasure of visiting a bricks and mortar store stocking a huge array of babywearing options. Not just a general baby goods store stocking an Ergo or a Baby Bjorn, but a dedicated store selling woven wraps, stretchy wraps, soft structured carriers, mei tais and ring slings. As if that wasn’t exciting enough, it is also run by a qualified babywearing consultant who can help you make the decision about the best carrier for you and your needs. And it is very nearly in my hometown of Sydney – it’s just 1.5 hours up the road in Ettalong Beach, on the Central Coast of NSW.
Angelrock Baby is the passionate endeavour of mother-of-three, Celeste, who has run the business online since 2013 and has recently taken the plunge into running a bricks and mortar shop on weekends and public holidays at the Ettalong Beach marketplace (or weekdays by appointment). It’s an ambitious task. While many people ask where they can go to see, feel and try a wider range of babywearing options than the traditional baby goods stores offer, the vast majority of babywearing stores in Australia are online – the overhead costs of running a bricks and mortar store make it prohibitive for most vendors. But I for one am glad Celeste has taken up the challenge, because it really is a great opportunity to try a whole range of different options in once place, with a skilled salesperson who knows what she’s talking about!
Angelrock Baby stocks a huge range of brands including Manduca, AngelPack, ByKay, Wrapsody, Little Frog, Hug-a-bub, Comfy Joey, Didymos, Fidella, Baby Hawk, Lewlewbelle, Nunamoochie and TwinGo (a unique soft structured carrier designed to carry one baby on the front and one on the back – perfect for twins or two children close in age). There is also a range of other useful things such as breastfeeding tea, menstrual cups and soapnuts. But wait, there’s more! Celeste is also a jeweller and stocks a range of amber jewellery as well as providing custom jewellery services.
Now, 1.5 hours from Sydney might sound a little far away, but Ettalong Beach is a lovely spot for a day trip, it’s right on a gorgeous, kid-friendly beach and the marketplace is open every weekend with a range of different stalls and sometimes a bit of live entertainment. There’s even a cinema in the complex. We had lunch at a nearby café called Coast 175, which served high-quality food and Campos coffee – and had a few toys for the kids to play with!
The AngelRock store makes it worth the trip, it is a babywearer’s paradise, and I was a little disappointed that I’m not really in the market for any new carriers given my ‘baby’ is now two years old! I would love to take a new baby there and try on the huge variety of gorgeous items available. Will you go take a look and tell me all about it so I can live gratuitously through you?
*Please note, this post is not sponsored in any way and I have no affiliation with AngelRock Baby, I just genuinely believe that it is such a great opportunity for babywearers in Sydney and surrounds to check out a huge range of products they might not otherwise get to try, so I wanted to let you know!